Home Based Business Mistakes to Avoid

Starting a home based business is something that a lot of people want to do today. However, the vast majority of people who try it fail. There are a number of reasons for this, and here are 3

of the biggest mistakes they make:

They do insufficient research

Many people try to start selling something without having any idea whether people actually want to buy it. Instead, you should only sell a product or service if there is a clear demand to buy

it. The way to tell this is to do research on some prominent keywords in the potential niche. Check to see how many advertisers are there, and what they are bidding for a click.

Do not pay attention to the competition to get ranked for the keyword. The important variable is what pay per click advertisers are bidding. This is what really tells you what kind of profit

potential the niche has. To see this, go to the Google Adwords keyword tool and type in the term you are interested in. This will show you the average cost per click for that keyword.

They make 1 sale and move on

The top marketers make a sale to get a customer-not get a customer to make a sale. Often times they are willing to break even or even lose money to obtain a new client, because they know their

average customer value is high enough to make it worth it. They have a good backend system in place, and they know a certain percentage of their customers will buy from them again. The money is

in the backend.

They have bad marketing

The marketing is what will make or break you. You could have the best product or service out there. However, if you are not a good marketer, you will not earn much money. Instead you want to

see what your competition is doing, use some of their techniques, and do something to beat them.

For instance, if you see an advertiser who is bidding on lots of keywords in your niche in pay per click, you know they are probably making money. Look at their site and see what kind of

benefits they are emphasizing on the sales page, and then talk about the same things on your own sales page.

If you go to the websites of at least 3-5 competitors, you should see commonalities in some of the techniques they use, and you should use the same strategies. Than all you have to do is stand

out from them in some way. There are many ways to do this. For instance, you could offer a stronger guarantee, more bonuses, a cheaper price, etc. The options are endless.

Conclusion

Making money with a home based business really is not difficult. Avoid these 3 common mistakes, and you should become profitable shortly.